Standards-based Website Development
Blue River produces innovative and effective sites that help our clients reach, engage and retain new audiences. Our solutions are customized to our clients' needs, built from the ground up, based on their business goals and strategic objectives.
We believe strongly that the use of standards-based development methods deliver the best results for both our clients and their audiences. Because we build our sites using XHTML for content structures, and CSS for controlling formatting and visual elements, our clients gain many advantages:
- Semantically correct page output
- Search engine optimized page structures
- Rapidly loading pages
- Separation of content and presentation
- Built-in accessiblity for all users and devices
- Reduced costs for maintenance and site updates
Our standards-based development approach also enables us to build sites rapidly and systematically, and to easily incorporate tools and methods like:
- sIFR (Scalable Inman Flash Replacement)
- AJAX (Asynchronous JavaScript and XML)