Information Architecture and User Experience

Websites and applications live and die by the quality of their user experience. We help our clients gain traction by developing outstanding user-centered interactive experiences.

To accomplish this, we begin by gaining insight into our client's user base -- their needs, habits and desires.

We then create an inventory of existing and potential site content, review each item for relevance, accuracy and timeliness, and organize it in logical groupings and relationships. From these groupings, we derive an overall site structure, and create page-level interactions that help users quickly find and take action on key site content.

In order to ensure that we've made the correct choices during a project, we conduct usability tests that measure users' understanding of and ability to use a site or application. We analyze the test feedback, and make appropriate adjustments.

The end result of these processes are websites that are easy to understand and use, and that make users happy. Isn't that what it's all about?

Our information architecture services include: