Renton Coil Spring
Revving up with a high performance look and feel.
Renton Coil Springs (RCS) is not your ordinary widget manufacturer. In fact, peek into one of the world’s most demanding industries--aerospace--and you’ll find RCS spring products used by many of the major players, including Boeing, Cessna, Lockheed Martin, and NASA.
Challenge
Building on its 50-year reputation as a leader in top-end titanium springs and assemblies for aerospace customers, RCS is now developing cutting-edge applications for other high performance markets, including auto racing, motorcycling, snowmobiling, and mountain biking.
As RCS literally sprung into these new markets, the company sought an online presence to match its innovative, forward-thinking, and revved-up persona.
Solution
Working closely with RCS to understand its product appeal, Blue River focused on bringing “high performance” to the forefront in customers’ minds. By utilizing high-impact photography of RCS products in action, Blue River designed an entertaining and informative site sure to attract performance racing enthusiasts.
Blue River also implemented a new site architecture that gives customers from the aerospace and performance sectors separate entries into the site, providing more quick and accurate access to relative information.
To leverage RCS’ competitive advantage, Blue River also developed a section on “Why Titanium?” that outlines the specifications, recommendations, and overall benefits for using high quality titanium spring products.
Beyond the graphic design, architecture, and content support, Blue River took RCS’ site a step further by integrating an ecommerce application for promoting and selling RCS performance springs online.
What’s more, RCS can easily--and cost-effectively--manage all site content internally using industry-standard software tools.
Results
Visit www.coilspring.com and you’ll see how Blue River has helped transform the RCS site into an alluring experience for customers. With the help of an experienced, talented, and driven Web partner, RCS is now equipped to play in the fast-moving, high-flying performance racing industry.
Project Details
Blue River Services: Strategy, Project Management, Graphic Design, Web Site Development, eCommerce Development
Technology: Macromedia Contribute, Cold Fusion, XHTML, CSS