Paragary Restaurant Group Selects Blue River for Website Redesign
Sacramento, California, September 2006 --- Local dining entrepreneur Paragary Restaurant Group has selected Sacramento’s Blue River Interactive to develop a new Internet presence for its popular network of Northern California eateries.
“Paragary’s is one of the most respected and well-known restaurant names in our area,” said Ryan Thompson, COO for Blue River. “We’re excited about the opportunity to bring the Paragary reputation for high quality and great customer experience to the Web.”
The Paragary project is a particularly interesting new venture for the Northern California food scene, since many restaurants are just beginning to explore the Web’s potential. Online opportunities for restaurant blogs, portals and food education are wide open, emphasized Blue River.
“The Web gives us a chance to build communities around people’s passion for food,” said Blue River CEO Malcolm O’Keeffe. “People can find food events and restaurants that align more clearly with their interests, from organic, regional cooking and wine tasting events to foies gras.”
The Paragary partnership will feature individual restaurant sites, ongoing customer and media reviews, online reservations and menus, “meet the chefs”, restaurant photo galleries, a bestsellers list and an online newsletter. Each site will capture the unique look and feel of the individual Paragary locations.
“We’re really looking forward to creating something that invites our customers to interact with us in a whole new way,” added CEO Randy Paragary. “This is about sparking a dialogue and making the dining experience that much richer.”
About Blue River Interactive Group
Blue River Interactive Group is a full-service interactive agency founded in 2004 and located in Sacramento, California. We build websites and design online products that help companies connect with their audiences, simplify business processes and improve bottom-line results. For more information visit www.blueriver.com.
Media inquiries, please contact:
Malcolm O’Keeffe
Chief Executive Officer
916-443-7487
About Paragary Restaurant Group
For decades, Paragary Restaurant Group has been recognized and respected throughout Northern California for its unique brands, consistent quality, and maverick restaurant concepts. Owned and operated by Randy Paragary, wife Stacy and Executive Chef Kurt Spataro, PRG remains based in California’s capitol city and operates ten stores, including Paragary’s Bar and Oven, Café Bernardo (two in Sacramento, one in Davis), Esquire Grill, Spataro Restaurant and Bar, Monkey Bar, Blue Cue Billiards, Centro Cocina Mexicana and R15.