Blue River Launches Niche Social Network Platform for the New BiteClub.com
Sacramento, Calif., March 12, 2008 -- Blue River Interactive Group announced today that the Sacramento-based company has launched the next generation of BiteClub.com, a vertical social networking site for the restaurant and bar industry.
To create the niche social network platform that drives BiteClub.com, Blue River reviewed the best features of larger social networking sites and knitted them into a cohesive, easy-to-use environment -- in less than four months development time.
“What’s exciting about the platform we’ve created is that it allows social network entrepreneurs to launch a site quickly and easily but with a level of quality and customization typically only seen in longer, more expensive undertakings,” said Blue River CEO Malcolm O’Keeffe
Using Blue River’s Sava Content Management System, the niche social network platform has pre-built functionality that gives social networkers an opportunity to tailor their sites according to the features of greatest value to their communities. Social network creators can choose from a full range of functionality for their sites, including Digg-style voting on all content, blogging, groups, personal profiles, photo galleries and video upload with auto-conversion to Flash Video format.
Already, the new platform is proving successful for BiteClub.com, which has seen a dramatic increase in member sign-ups and site use since the new site launched in February.
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About Blue River Interactive Group
Blue River Interactive Group is a full-service interactive agency founded in 2004 and located in Sacramento, California. Blue River builds websites and designs online products that help companies connect with their audiences, simplify business processes and improve bottom-line results.
Media inquiries, please contact:
Malcolm O’Keeffe, CEO
(916) 608-8608
About BiteClub.com
BiteClub.com (www.biteclub.com), which launched in beta in May 2007 is the first of a kind social networking site for anyone interested in the restaurant industry. The site has become a destination for its growing membership of chefs, restaurateurs, bartenders, servers, culinary students and everyone in between to trade details about where to eat and drink, recipes, anecdotes, new products, marketing, design and countless other topics.
About the BiteClub.com Founders:
Sonny Mayugba, CEO -- Former publisher/founder of Heckler Magazine and Heckler.com, and guitarist for alternative-rock band Daycare.
Randy Paragary, COO -- A restaurateur since 1969, Randy is the founder of the Sacramento, Calif.-based Paragary Restaurant Group, which operates 12 restaurants and bar concepts.
Mark Braden, CTO -- Technology entrepreneur and jet pilot.