Accounting Industry Leader MGO Steps into New Online Era
Sacramento, California, April 2007 -- In a dramatic website makeover, Macias Gini and O’Connell LLP (MGO) and Blue River Interactive Group recently launched the accounting firm’s new corporate site -- a big step in matching MGO’s stellar industry reputation with its online presence.
California-based MGO is a leading certified public accounting and management consulting firm, named one of the nation’s top 50 fastest growing CPA firms by the Public Accounting Report. Nationally known for its leadership and talented staff, MGO needed its website to reflect its growing industry presence.
“MGO’s brand promise was strong,” said Blue River COO Ryan Thompson. “Our challenge was to make that same promise come alive on the Web.”
To achieve this goal, Blue River implemented an online image overhaul that included a sophisticated, new design, intuitive site architecture, and a number of engaging content features to communicate MGO’s expertise and industry insights.
On the new site, users can find MGO's experts blogging and posting online articles, making MGO one of the few firms in their industry to embrace Web 2.0 principles centered around building relationships with online audiences.
The new site also features an extensive Career Center with a jobs listing database and separate content areas devoted to students and recent graduates or experienced professionals. The entire website has also been converted to Blue River's proprietary content management system, giving MGO a strong but simple platform for future growth.
”We chose Blue River because of their professional approach to project management and their flexibility in helping us achieve our goals,” said MGO Marketing Director Linda Forbes. “With the new site, we’re able to reach potential clients and potential new hires more effectively.”
MGO's new website can be found at www.mgocpa.com.
About Blue River Interactive Group
Blue River Interactive Group is a full-service interactive agency founded in 2004 and located in Sacramento, California. We build websites and design online products that help companies connect with their audiences, simplify business processes and improve bottom-line results For more information visit www.blueriver.com.
Media inquiries, please contact:
Malcolm O’Keeffe -- CEO
916 608 8608
About Macias Gini & O’Connell
Macias Gini & O’Connell LLP (MGO), founded in 1987, is a statewide certified public accounting and consulting firm with offices in Sacramento, the San Francisco Bay Area, Los Angeles and San Diego. The firm offers a diverse array of professional services and is an independent member of the BDO Seidman Alliance. MGO was ranked as one of the Top 50 fastest growing CPA firms in the nation as well as one of the Top 25 Accounting firms in the greater Sacramento region, where it is headquartered, and the East Bay region of San Francisco.